Week 11

I felt it would be more constructive to create my website in order it is presented to the user. With that in mind the next page I decided to concentrate on is the advertisement page, which will include a range of advertisement examples from a variety of different media forms. I chose to have the page open with a video advert that UK users will be really aware off. The Compare the Market.com tv adverts have become so succesful that the merkat characters introduced have there own spin off website as well as a book.

Additionally I included 4 other image based adverts all of which seem to care more about the advertising than the product or idea they are selling.
Two of the examples included are physical advertisements, ones which the viewers can interact with, which is what I want user of my site to do.

Firstly I have done this by including the Doritos interactive video that was introduced last year, as part of there late night campaign. It allows viewers to feel like they are part of the music video, by allowing them to control exactly which direction they want to be looking. As shown below -

The statistics I gathered in relation to this Doritos campaign shows that they was a more positive buzz about the concept of these videos and the videos themselves instead of a buzz about the Doritos products they are advertising. This is evidence of how advertising can overshadow its product, to an extent.